Ashley Fields
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as***********@paramount.com
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Cbs
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id019d267a-2bbc-7471-be4d-7e040e465318
timestampCreated46106.81289407407
timestampUpdated46106.813285729164
organizationf04e1a35-9a71-452e-b918-5472ad4bb5da
contact[email protected]
verificationStatusVerified
emailOpenCount0
emailReplyCount0
emailClickCount0
listId066cdcec-ab36-4a82-9d35-adfc526c5331
companyDomainparamount.com
supersearchEnrichmentStatus1
summaryAs a Media, Sports, & Entertainment Executive, I drive growth through Integrated Media, Rights Agreements, and Events for the worldâs most visible brands. Iâm the Senior Regional Director of Marketing & Strategic Partnerships, Midwest, for CBS / Audacy, where Iâve been building strategic partnerships, activations, media rights agreements, and large events for MLB, NBA, NFL, NHL, NCAA, Motorsport, and music fans for 15+ years.
In progressively responsible roles at CBS with eight-figure P&L, I have built high-performing teams with creative freedom, open communication, and flexibility. As an advisor to executives, Iâve led partnership engagement and created critical agreements that drove revenue growth and market share. Iâm a go-to leader for complex projects and programs, leveraging a deep understanding of integrated marketing.
I have worked with top brands like Xfinity, Chase, PepsiCo, Verizon, State Farm, Blue Cross Blue Shield, Toyota, Walgreens, Abbott, Wintrust Financial, PNC Bank, MillerCoors, Diageo, Nestlé, and Kroger. Iâve been honored to partner with our beloved hometown Bears, Bulls, Sox, Blackhawks, and Cubs.
MEDIA RIGHTS AGREEMENTS & PARTNERSHIPS
â League: Major League Baseball, NFL Network, MLB Advanced Media
â NCAA Conferences & College Athletics: Learfield, Legends Global, Notre Dame
â Professional Sports: Chicago Bears, Bulls, Cubs, Sox, Minnesota Timberwolves & Twins
â Special Events: NFL Draft, March Madness, World Marathon Majors, NASCAR Street Race, MLB Field of Dreams
â Sports Entertainment Venues: Live Nation, Gallagher Way at Wrigley Field, several music festivals and concerts
â Philanthropy: Special Olympics, Nature Conservancy, Habitat for Humanity, Stand Up to Cancer
Audacy covers 150+ teams, reaching 70 million sports fans weekly, and connecting 200 million+ consumers to entertainment content and events.
AREAS OF EXPERTISE
Partnership Strategy | P&L Ownership | Activation | Brand Management | Brand Media Strategy | Data & Insights Sales Enablement | Revenue & Profit Growth | Relationship Management | Negotiation | Strategic Communication Audience Segmentation | Activation | Advanced Paid Media Plans | Digital Omni-Channel Landscape | Philanthropic Partnerships | Cross-Functional Collaboration | Leadership & Mentoring
headlineSenior Regional Director of Marketing & Strategic Partnerships at CBS / Audacy | Media, Sports, & Entertainment Executive
industryTravel, Recreation, and Leisure
jobtitleSenior Regional Director of Marketing and Strategic Partnerships
linkedinlinkedin.com/in/ashleyjfields
locationChicago Loop, Illinois, United States
departmentOther
subindustryEntertainment
companydomainparamount.com
companywebsitehttps://www.paramount.com/brand/cbs-entertainment
connectioncount1936
companyheadcount1K - 10K
companydescriptionCBS Entertainment is responsible for acquiring or developing and scheduling the entertainment programming presented on the CBS Television Network, which includes primetime comedy and drama series, reality-based programming, specials, childrenâs programs, daytime dramas, game shows, talk shows and late night programs.
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