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companyDomainunilever.com
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summaryIn a world where change is the only constant (and coffee), I've made 'change' my guiding star.<br><br>Over 13 years, my journey has spanned strategic partnerships, new division launches amidst emerging trends, business development, brand storytelling, digital media strategy â you name it.<br><br>From big-league media agencies to boutique social shops to growth-stage tech startups, the common thread on all my stops has been the opportunity to create impact. Be it a product, brand identity, a high-performance team, or a new service, I'm all about building something impactful.<br><br>My path forged an omni-channel grasp of consumer engagement, crafting persuasive content, and staying agile in response to cultural macro & micro trends - because change happens fast.<br><br>Yet, sometimes change isn't a revolution; it's just asking, 'How can we do this better?' Raising the bar for excellence is a personal trademark for my leadership style, igniting high-performance teams of creatives, strategists, analysts, and problem solvers.<br><br>ð¬TL;DR: Think of me as your 'Agent of Change' (sans chaos), a catalyst for innovation and excellence. My superpower? Navigating data-driven, strategic change with unwavering drive, bold action, and a knack for questioning the norm.<br><br>â¡ï¸Highlights:<br>* Developed a pioneering creator-matching tool, securing a $10M partnership<br>* Spearheaded an Ai-powered talent recommendation engine, earning TikTok's innovation nod<br>* Led Horizon Media's lucrative in-house influencer marketing practice<br><br>ðAccolades:<br>* Webby Best Overall Social Presence - HBO Max 2023<br>* Build for TikTok Winner 2022<br>* Cynopsis Digital IT List 2020<br>* MediaPost Creative Media Award 2019<br>* Shorty Best Branded Content Campaign - SoCal Honda 2019<br><br>Beyond the boardroom, I'm an Angeleno, Korean-American, and LGBTQ community member. I'm passionate about DEIB, the creator economy, and FOOD! If I were an influencer, I'd host a 'cool lesbian aunt' career coaching Mukbang channel. Carb-fueled wisdom, anyone?
headlineMarketing Strategy Executive | Change Agent | Award-Winning Storyteller
industryManufacturing
jobtitleSr. Influencer Marketing Lead
linkedinlinkedin.com/in/saeyoungcho
locationLos Angeles, California, United States
departmentOther
subindustryAutomotive
companydomainunilever.com
companywebsitehttp://www.unilever.com
connectioncount2140
companyheadcount> 100K
companydescriptionBe part of the worldâs most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmannâs and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerryâs, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and youâll be surrounded by inspiring leaders and supportive peers. Among them, youâll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, weâll work to help you become a better you.
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