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timestampUpdated46106.81294415509
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companyDomainparamount.com
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summaryI consider myself a creative generalist. Iâve held several creative and marketing positions in the entertainment and advertising industries. Iâm currently the CMO of the Paramount Brand Studio, Paramount Globalâs full-service branded content and creative studio. I lead all partner marketing and creative efforts across the Paramount ecosystem. Itâs a team of 240+ creative and marketing solutions specialists that includes storytelling capabilities from all platform short form executions, on up to long form linear and streaming programs. We are an award-winning unit that develops and customizes insights-driven, branded entertainment and fan experiences for advertising partners. Itâs a group thatâs dedicated to creating and implementing marketing initiatives and convergent sponsorships on linear, digital, experiential, streaming, and social. Under my direction, the studio creates industry-leading branded content campaigns. I manage an operating budget of $50MM, to deliver stories on behalf of our marketing partners. I also launched a Culture and Creative Insights unit. Itâs a specialized team of culture and strategy experts designed to drive engagement and thought leadership for our constituencies. We launched the award-winning study/film The Culture of Proximity. Previously, I served as the CMO and founder of Viacom Velocity, Viacomâs centralized branded content agency. And prior to that I was the EVP, Integrated Marketing for the Music & Entertainment group at Viacom. Prior to that, I was Senior Vice President of Integrated Marketing for the Entertainment Group working with Comedy Central and Spike. Before working solely on Madison Avenue facing business, I was the Senior Vice President of Marketing at Spike where I helped launch the network and UFC/MMA on national television. I began my career at Viacom in 2000, as Director of Promotions of MTV Interactive. Before that, I held various positions in advertising at DDB Needham and worked in the music industry in marketing and creative at Mercury/Island Def Jam Records.
headlineCMO - Paramount Brand Studio
industryTravel, Recreation, and Leisure
jobtitleChief Marketing Officer
linkedinlinkedin.com/in/dariospina
locationNew York City, New York, United States
departmentMarketing
subindustryEntertainment
companydomainparamount.com
companywebsitehttps://www.paramount.com
connectioncount3584
companyheadcount10K - 50K
companydescriptionParamount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
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