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timestampCreated46106.81289407407
timestampUpdated46106.812942349534
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verificationStatusVerified
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listId066cdcec-ab36-4a82-9d35-adfc526c5331
companyDomainparamount.com
supersearchEnrichmentStatus1
summaryConsumer products and brand strategy professional with a demonstrated trajectory of working across the entertainment and retail industries.<br><br>Experienced in intellectual property management, franchise planning, marketing and strategic partnerships, through key relationships with entertainment and content media partners and innovative storytelling across communication platforms.<br><br>Collaborator with internal and external departments, overseeing multiple initiatives and teams regionally, including windowing strategies, digital content development, brand positioning and planning, key events, business operations, and licensing.<br><br>Skilled in developing and managing multi-channel marketing and media strategies specialized in digital, from brand and product launches to business building initiatives focused on results and ROI.<br><br>Proven track record of using insights and data to identify localized opportunities, drive product innovation and pipeline to hit financial metrics.
headlineDirector, International Franchise Management & North America Retail Marketing at Paramount | Brand & Marketing | Consumer Products
industryTravel, Recreation, and Leisure
jobtitleDirector, North America Retail Marketing, Strategy & Planning and Franchise Management Americas
linkedinlinkedin.com/in/paulina-gutierrez-zamora-torreblanca-b648b3a4
locationMiami, Florida, United States
departmentOther
subindustryEntertainment
companydomainparamount.com
companywebsitehttps://www.paramount.com
connectioncount1321
companyheadcount10K - 50K
companydescriptionParamount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
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